Dixons January Sales 2008

Dixons January Sales 2008. Visit Dixons online to find the top January Sales deals of 2008.

The Group won a Queen’s Award for Enterprise for outstanding international growth, and was the only retailer to do so.

In February, the Group acquired Finnish retailer Markantalo, consolidating its position as the number one electrical retailer in Finland. During the year a 40 per cent stake in Danish retailer F-Group was also acquired.

Dixons January Sales 2008 >>>


The Dixons brand was re-launched as a pure-play online retailer. Its high street stores were converted to the Currys brand, creating a 550-strong chain.

The acquisition of a majority stake in leading pan-European e-tailer Fotovista extended the Group’s e-commerce operations into 26 countries with the Pixmania brand. During the 2006/07 peak season, e-commerce sales accounted for 10 per cent of total Group sales (up from 3 per cent the previous year.)

In September, the Group launched a new national customer support service, "The TechGuys", to provide expert, fast-track support for increasingly technology-dependent UK homes.

The Link was sold to O2 (UK) Limited, who had previously owned a 40 per cent stake in the chain.

PC World introduced a team bonus to reward customer service and team performance, replacing the historic personal sales commission scheme.

Currys launched a Reserve & Collect service allowing customers to select a product online and reserve it for collection from their local store.

The Group received a Maylands Recovery Award for its best practice communications and business performance following the Buncefield explosion in Hemel Hempstead, adjacent to the Group’s Retail Support Centre headquarters.

Dixons January Sales 2008 >>>